Saturday, December 24, 2011

Produced for £60 in an East End factory, the Posh frocks stars snap up for £1,500

By JOHN STEVENS and COLIN FERNANDEZ



Victoria Beckham's £1,500 haute couture dresses are made for just £60 a dress



Her designer frocks have won plaudits on the Paris and Milan catwalks and found favour with the most glittering celebrities.

But Victoria Beckham’s £1,500 haute couture dresses are made in far less auspicious conditions.

The spring and summer collection is being stitched together in a shabby factory with a broken window on a bleak East London industrial estate for just £60 a dress, the Daily Mail can reveal.

Neighbouring businesses include a bargain tyre warehouse and a spare parts garage where battered cars are fitted with new gearboxes.



Hard at work: A seamstress puts together one of Mrs Beckham's dresses in a factory in Leyton, east London. They are paid £8 per hour



Inside the first-floor factory, around 30 mainly Bangladeshi and Bengali workers earning £8 an hour sew the garments that will grace Hollywood stars and well-heeled fashionistas.

The dresses, which are understood to have cost £60 to make, not including material, go on sale from £1,425 at Harrods, Selfridges and Net-a-Porter.com next month.



Giveaway: The label shows it is one from her range



Industry sources explained that the ‘double crepe’ material used to make the dresses would be expected to cost around a further £50 per garment.

Mrs Beckham’s self-titled label reported sales in excess of £15million in the first quarter of 2011, putting it on track to make £60million this year.



Factory floor: So far, the workers have made around 1,500 dresses in five designs this season



Mrs Beckham, 37, debuted her first designs in 2008. Her dresses have become a popular feature of the red carpet, worn by stars including Demi Moore, Eva Longoria, Cameron Diaz, Gwyneth Paltrow, Drew Barrymore and Elle Macpherson.

She also wore one of her own numbers when she accompanied her husband David to the Royal Wedding this year.



source: dailymail

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